Product Devolpment

Data allows a company to figure out if the product they have created will have a real demand from consumers. The process of integrated a new product into a market can be difficult and expensive. Data allows a company to save money by figuring out exactly what a customer needs and how they will use a certain product. This helps the design team because when they gather they have a strong idea what the customer is looking for which takes out a lot of the guessing work. A company that can figure out what a customer wants to be compared to the competitors means higher profits.

A company such as Facebook has a great team of designers who think of new ideas all the time of how they can make their website better. No matter how good the idea is, Facebook will never implement the new idea without looking at the data first. By looking at the data Facebooks design team can understand how users interact with the website and want can be improved. This is valuable data because with each improvement the design team makes Facebook increases their value. With two billion people using Facebook implementing a new feature that has negative feedback will be recognized quickly and may have the ability to tarnish the company.