Advertising

Digitial advertising is growing like never before, one of the big reasons for this is being able to analyze structured and unstructured data gathered from users. Companies are able to find new user relationships, patterns, and trends that are increasing companies profit by a lot. Traditional marketing approaches of advertising in a popular newspaper is not the dominant technique anymore. Now companies are focusing on personalized ads that have a higher chance of grabbing a costumers attention. Many companies had big data about users in their databases for many years but did not have the ability to analyze all the data in real time. Now with the help of fast speed computers, companies can quickly run some analytics of the data they gathered or bought and apply their findings immediately to their advertising campaign.

Google and Facebook are two of the biggest advertising companies that have the ability to deliver ads exactly who they are intended for reaching. They are able to do this with all the information we give companies like Google and Facebook. Everyday both of these companies are keeping tracking of everything that is done on these sites and using that information to market ads based on our interests. Companies that want to advertise their product are willing to pay Facebook top dollar for ad time because people spend so much time on these sites. That is why a company like Facebook can expect to earn 20 billion dollars this year from all the advertisement they publish for customers.

References https://www.pocket-lint.com/apps/news/130366-how-do-companies-make-money-from-your-data

http://www.adweek.com/digital/u-s-digital-advertising-will-make-83-billion-this-year-says-emarketer/