HCI525 Hypermedia Data Privacy and Tracking Wiki



HCI 525: Data Privacy and Tracking Wiki
Data privacy (or Information Privacy) is the connection between the gathering and distribution of data, the legal and political issues of data, the Technology and the expectations of the public regarding Privacy.

Data is Profitable
Now of days people are creating more data than we have ever had before, and much of this data is not being utilized to make companies more profitable. It is estimated that only 4% of companies are using the correct data analytic tools when trying to save their companies money. Big companies are recognizing that data allows companies to predict future behaviors of consumers, which will allow companies to better forecast resulting in higher profits. That is why many fortune 500 companies are beginning to invest billions of dollars into data analytical software.

A company uses Big Data for:
 * See Advertising
 * See Product Development

Significant Breaches of Data Privacy
As volumes of sensitive business and user data continues to be stored on local servers, enterprise databases, and servers "in the cloud", protecting access to that data has become a priority but gaining access has also become a problem. Of course, data breaches are nothing new. According to Tech Target, a data breach is "an incident in which sensitive, protected, or confidential data has potentially been viewed, stolen, or used by an individual unauthorized to do so. Data breaches may involve payment card information (PCI), personal health information (PHI), personally identifiable information (PII), trade secrets, or intellectual property." This means, for example, if someone viewed printed medical records without permission or authorization, this would be construed as a data breach.

Notable Data Breaches

 * See Julian Assange and WikiLeaks
 * See Cambridge Analytica and Facebook
 * See Experian Data Breach
 * See Equifax Data Breach

Privacy: How Much Is Enough?
Where are the lines drawn when it comes to technology, technology companies, governments and national security? What are the ethics and laws governing privacy and security? Information is shared at an alarming pace and stored in servers around the world. Who owns your data? Who has the right to distribute, sell, monitor and share the information people input into their devices?
 * See FBI and Apple
 * See Julian Assange and WikiLeaks

Latest activity
